Dayna "Lady Day"
Owner & Lead Esthetician, LadyDay LLC · Brand Strategist, Author & Speaker
I say what I mean and mean what I say. There's no need to read between the lines.
Meet Dayna.
Dayna "Lady Day" is a brand strategist, author, speaker, and business mentor with nearly a decade of experience producing marketing and social media strategy for brands — in addition to helping leaders showcase their talent in the business world. She is an independent businesswoman with a solid reputation as a visionary, problem-solver, and creative tactician in the fields of brand advertising, digital photography, media production, direct sales, direct marketing, and professional development.
Dayna is also a wife, mom, licensed esthetician, author, speaker, and health enthusiast. Her associate degree in applied science triggered her interest in the human body and its function. For the past 15 years, she has used that background to educate in the beauty industry on how the body works by combining both nature and science.
In 2019, Dayna released her book Kinky Locs as an additional resource for her community. She also coaches beauty professionals through online courses focused on marketing, branding, and social media, helping them increase sales and retention.
I say what I mean and mean what I say. There's no need to read between the lines.
How She Judges.
Judging Lens
Dayna evaluates founders on brand clarity and marketing instinct — how well they can tell their story, build a recognizable identity, and turn visibility into real, repeatable sales.
Areas of Expertise
Build A Brand People Remember.
Explore Dayna's coaching and courses for beauty professionals, and follow her ongoing work in brand strategy and media.
Visit DNAWellnessCo.comMore From Season 1.
Dayna judged alongside the Season 1 panel, evaluating the city's boldest founders — supported by the sponsors who made the season possible.