Lou Fair
Founder, Alease Wine Co. · Founder, FairLove Foundation · The "Wine Queen"
Celebrate Life One Sip at a Time.
Meet Lou.
Lou Cresha Fair is an entrepreneur, speaker, and founder of Alease Wine Co., a boutique wine brand dedicated to making wine approachable, memorable, and community-centered.
Known as the "Wine Queen," Lou creates unique wine-tasting experiences that bring people together through education, celebration, and connection.
She is also the founder of FairLove Foundation, a nonprofit focused on expanding access to affordable housing and strengthening communities through neighborhood revitalization. As the winner of Making the Mogul, Lou demonstrated her commitment to leadership, innovation, and service.
Whether she's hosting private wine tastings, mentoring aspiring entrepreneurs, or building opportunities through business, her mission remains the same: create a lasting legacy by helping others celebrate life, build wealth, and pursue their dreams with confidence.
I believe success is most meaningful when it creates opportunities for others.
What She's Built.
The Brand
Alease Wine Co. is a boutique, Food & Hospitality-category wine brand built around approachable, community-centered tasting experiences — paired with Lou's parallel work through the FairLove Foundation expanding access to affordable housing.
Areas of Focus
Celebrate With Alease Wine Co.
Book a private tasting or explore Lou's community work through the FairLove Foundation.
Visit AleaseWineCo.comMore From Season 1.
Lou took home the Season 1 title alongside a field of Detroit's boldest founders — see who else made the run to the top.